Can You Grow a Hyper-Growth Practice With Deep Emotional Connection?

"Women can do money. We can make it. We can save it. We can invest it."

That’s the belief driving Melissa Reaktenwalt, founder of EViE Financial, whose fast-growing financial practice is proving that emotion-based conversations are the future of wealth management—especially for chronically underserved women clients.

In this episode of Kick It Open, host Shelby Nicholl and guest co-host Stephanie McCarthy sit down with Melissa to explore:
✅ How money stories and financial trauma shape financial confidence
✅ The conversations that unlock real wealth-building opportunities for women
✅ How Melissa ensures her own energy and resilience while growing her practice
✅ The future of financial planning and why personalization matters more than ever

Meet the Hosts & Guest:
🔹 Shelby Nicholl: A 25-year corporate veteran who rose to SVP at LPL Financial and Director at Edward Jones before founding the Muriel Network in 2023. If you’re not part of the Muriel Network community yet, DM her on LinkedIn!
🔹 Stephanie McCarthy: A former broadcast journalist turned financial services marketing researcher, Stephanie has spent a decade studying what investors and advisors truly want from the industry.
🔹 Melissa Reaktenwalt: Founder of EViE Financial, a practice built on the values of Education, Vitality, Independence, and Empowerment. With nearly 20 years in the industry, she’s redefining financial planning for women.

If you’re ready for a fresh take on financial advising that prioritizes women, emotions, and real conversations, this episode is a must-listen.

Resources: 

Learn more about Melissa’s Practice EViE Financial. EViE’s values are in their name: Education, Vitality, Independence and Empowerment. 

Produced by Shelby Nicholl. Edited by Aaron Sherman. Graphic Design by John Gallagher.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU