Take Control of Your Future.
Your Perfect Fit Firm Awaits.

We guide financial advisors through career-defining, life-changing transitions—whether it’s joining a new broker-dealer, going independent, or launching your own RIA.

Where are you in the decision journey?

Wondering if I should look around?

We serve as a sounding board, bringing industry information as a piece of your decision-making puzzle. Spoiler alert: Not everyone SHOULD move. You may just need to renegotiate.

Explore 10 questions to ask yourself.

Ready to explore options and find my Perfect Fit Firm.

We can help you decode the industry. Our process is thorough and guided by your personal goals. We’re your guide and strategic coach from initial exploration to successful transition.

Learn more about our process.

We can be a sounding board.

Moving firms is major league.

Every advisor’s journey begins with a spark—the realization that your current firm isn’t aligned with your vision. From that moment, your career and life transformation begins. We serve as your guide and strategic coach, helping you leave behind limitations and build a future where your values, goals, and independence take center stage.

With guidance honed by experience, we help financial advisors find the Perfect Fit Firm, land a great deal and plan for a successful move.

An Informed Perspective

When you’re moving firms, especially from a wirehouse or captive firm, you must keep the circle of trust tight. You’re identifying potential firms without tipping your hand to your team or peers. We serve as a confidential sounding board, guiding you down the roads that others have traveled.

Due Diligence Expert

Conducting due diligence on a firm you’ve never worked with before is time-consuming, and you have to sort the facts from the sales pitch. Without experience in this process, there’s a real risk of getting caught in analysis paralysis and/or overlooking critical details impacting your future client experience.

Negotiation Advocate

Without current data on recent deal structures, market trends, and firm incentives, you’re flying blind. The firms are pros at presenting offers that sound compelling. But are they competitive? Are there hidden clauses? What will this deal mean for your clients and your business years from now? We have the data and expertise.

Transition Guide

We specialize in guiding advisors through the most challenging transitions: leaving captive firms to establish independent businesses. We collaborate with your selected broker-dealer or custodian and guide you step-by-step on business structure, real estate, marketing, announcements, and more.

Transitions are too important to go it alone. With our expertise, you avoid costly mistakes, save time, and secure your ideal future—all at no cost to you. The firm you choose covers our fees.

Recent Transitions

  • "Shelby is unique in what she does because she knows Edward Jones and the independent market so well. She was a true consultant and thought parnter on every detail of our move. We couldn't be more pleased."

    Dan Countiss, $190 MM father-daughter duo merged their individual practices

    Edward Jones to LPL Financial

  • Advisor moved her independent practice to avoid costly investment management fees and increase her personal income.

    - Advisor in Wyoming gained 40 bps of revenue back to her bottom line

    Cetera to Raymond James via Oak Crest Advisors

  • "At my prior firm, my practice was held back by ineffective support and outdated technology. Now, I have complete control over my business, the client experience and my future. This transition has been a tremendous win for my clients, my family and me."

    - Brent Mannebach, CFP

    Edward Jones to LPL Financial via Cornerstone Wealth Services

  • Advisor managing $135 MM moves his practice to expand his offering suite and financial planning for business owner and high net worth clients.

    Advisor in South Dakota

    Edward Jones to LPL Financial

About Our Founder: Shelby Nicholl

  • I have a unique viewpoint honed from decades of leadership experience at A.G. Edwards (before Wells), Edward Jones and LPL Financial. I understand the behind-the-scenes on firm economics, client experience, products and strategy.

    I was in the room when firms were setting the policy on major aspects of your business, including financial planning, transitioning proprietary Money Market funds to other solutions, how to implement DOL regulation and Regulation Best Interest, client pricing and more.

  • I’m on your side of the table - always. I say the things to the firms that you can’t, and I get results. In a recent deal, I negotiated a 20% increase in the final stage, landing the highest paying deal (in basis points on AUM) for an Edward Jones team paid by the firm they chose.

  • I earned my Series 7 and 66. I know the difference between financial planning approaches. I know what you need in your tech. I attend and present at industry conferences to keep up on tech, compliance, client experience and more.

    I have personally talked with thousands of advisors from 100+ firms during my career and bring those learnings and ideas to the advisors I work with.

  • I’ve soaked up the good, bad and ugly about the firms, compensation norms, systems, and processes. I talk to advisors just like you every day. I bring those learnings to you.

    I am uniquely skilled to navigate large organizations to find the information you need to make a high-confidence decision.

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